Integrated Marketing Associates

Intellect

Core Competencies
Experience
Research Methodologies

Core Competencies

We design and conduct research primarily in these areas: IMA presentation

Knowledge, attitude and practice studies
New market and product assessments
Product positioning and profiling studies
Concept and message development studies
Sales aid and journal ad tests
Product tracking and message recall studies
Health systems and other customer segment analysis

Experience

IMA brings an "insider's" perspective to research and marketing. We understand the forces of change affecting pharmaceutical and healthcare companies.

Our principals and associates have a wide variety of medical, healthcare, pharmaceutical, policy, consumer and academic experiences which contribute vitally to the ideas and solutions we create. As a result, we are equipped to provide you with the tools and insights to take advantage of the opportunities that change creates.

Also, we are experienced in conducting studies with numerous audiences including:

Providers: physicians, nurses, and pharmacists;
Consumers/Patients
Customers: health systems, MCOs, PBMs, GPOs, and retail pharmacy chains;
Executives

Research Methodologies

Not only do we conduct research, but we also work with you to determine the appropriate research strategy to meet your project and business goals. Our staff possesses substantial experience with each of the following methodologies:

Focus groups: in-person and by telephone
Depth interviews: in-person and by telephone
Expert panels and advisory boards
Convention research
Fax surveys
Hybrid combinations

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