IMA Publications

Working Smarter: Partnerships with Marketing Research
Pharmaceutical Executive, May 1998

Through Patients' Eyes
Pharmaceutical Executive, November 2003

"Bring It To Life"
by Ian Fureman
Quirk's Marketing Research Review, December 2003

"Is Your Company Pushing To Hard?"
by Andrew D. Cutler, Ph.D.
Marketing Health Services, Spring 2004

The Critical Role of Marketing Research in Launching a Brand
by Laura M. Cusumano
Product Management Today, October 2004

Striving for Customer Intimacy
by Ed Siebert
Product Management Today, December 2004

Five Factors to Consider When Choosing the Right Market Research Agency
by Laura M. Cusumano
Product Management Today, September 2005

"What Makes a Detail Aid Effective"
by Andrew D. Cutler, Ph.D.
Product Management Today: February 2006

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