Kristine Wakeley
Field Director

Kristine brings a wealth of domestic and international field knowledge and experience to IMA.  Kristine specializes in fielding and managing global research projects utilizing qualitative, quantitative, and Internet-based research solutions. During her 13 years in field management, Kristine has developed outstanding relationships with marketing research facilities and researchers providing IMA clients unique access to exceptional field agencies and moderators throughout the world.
Prior to joining IMA, Kristine served as a Field Manager at GfK Strategic Marketing. At GfK-SM, Kristine worked closely with project directors and clients to ensure successful project development and execution. In her role as Field Manager, Kristine managed hundreds of global research projects in a numerous countries including: UK, France, Italy, Spain, Germany, Mexico, Brazil, China, Canada, and the US.
At IMA, Kristine advises both the IMA Project Directors and clients of the best approach to recruiting respondents.  In addition, she plays a role in screener design, coordinating research efforts using the Internet, exploring and evaluating new research opportunities and approaches.
Kristine resides in Bala Cynwyd, PA with her two daughters.  She enjoys going to the movies, being outdoors and is a big football fan – The Indianapolis Colts in particular.