Matt Sperling
Director of Quantitative Services

Matt formed Market Research Solutions, LLC in 2007 and as a collaborative partner to IMA, brings extensive experience working with internal and external client teams to assess, design, and implement quantitative market research across various industries, primarily in the areas of pharmaceuticals, communications, and sport & sponsorship.

From a research design standpoint, Matt has experience across a multitude a quantitative research methodologies including brand tracking, choice analysis and decision modeling, market landscaping, pricing optimization, and messaging & positioning research. Specifically pertaining to tracking research, Matt has been both the design and technical lead on hundreds of studies ranging from brand ATUs, sales force effectiveness tracking, customer satisfaction tracking and even syndicated research products. Matt primarily executes research in the U.S. and Canadian markets, but also provides significant global experience and has worked directly with various EU clients.
 
Areas of expertise and proven research skills include research design and strategic analysis, survey programming and hosting, and data processing. Matt also provides consulting services to other research firms by developing optimal processes for increased operational efficiency. Consultative areas of expertise include process analysis, design, and implementation in small to mid-sized market research organizations.

Prior to starting his own company, Matt headed the Quantitative Operations Group for Genactis Inc. There he was primarily responsible for executing quantitative research for major pharmaceutical industry clients. Matt has previously held positions at TNS Intersearch where he managed and directed the accounts of ESPN Sports Poll subscribers and at Charlton Research, a company specializing in sport, sponsorship and branding.