IMA Problem Solver


Our Philosophy

IMA’s philosophy is to design a research method and apply proven techniques that custom fit our clients’ specific research objectives.  Unlike some other research firms that sell their packaged “proprietary” processes and techniques, we search our collective wealth of professional marketing research knowledge and experience, to custom design the method that works best to answer our individual client’s specific business questions.  Since 1994 IMA has a proven track record of successfully executing almost 2,000 marketing research projects involving a variety of research solutions and approaches.

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IMA offers customized research solutions for every stage of your brand’s lifecycle:

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IMA applies a variety of time tested and innovative qualitative techniques such as:

  • Laddering

  • Projective Techniques

  • Mind Mapping

  • Collaging

  • Hitting the Mark/Bull’s Eye

  • Sorts

  • Word Bubbles

  • Metaphorical tools (e.g., personification)

  • Consumer panels

  • Two Way Focus Groups

For quantitative projects, IMA draws from a toolbox of advanced statistical techniques to address:

  • Positioning and Branding
  • Demand Driver Estimation
  • Market Segmentation

IMA’s advanced statistical techniques include:

  • Perceptual Mapping
  • Maximum Difference Scaling (MaxDiff)
  • Factor Analysis
  • Monadic and Polyadic Experimental Designs
  • Discrete Choice
  • Conjoint
  • Multiple Linear Regression
  • Logistic Regression
  • Cluster Analysis
  • Discriminant Analysis
  • Advanced Statistical Sampling Methods

IMA integrates technology to support your research solutions:

  • Online Bulletin Boards
  • Web-assisted Telephone Interviews
  • Online Journaling/Blogging
  • Online Focus Groups
  • Audience Response Solutions