Ed Siebert
Principal

Ed has over 20 years experience in the healthcare and pharmaceutical industries. In 1994, Ed co-founded IMA with the goal of bringing a customer intimate marketing research and consulting firm into the pharmaceutical industry. Over the past 16 years, Ed has helped grow IMA into a leading marketing research firm. Ed has focused his efforts on helping clients understand new markets, position products and develop effective selling messages and tactical materials. Ed has experience in many therapy areas including: CNS, respiratory, neurohealth, nephrology, and oncology.

Ed began his career at the Prospective Payment Assessment Commission (ProPAC) -- an organization created to advise Congress on the Medicare program. At ProPAC, Ed analyzed and made recommendations regarding the appropriate payment for inpatient services provided through Medicare. Prior to founding IMA, Ed was a senior project director with Roger Green & Associates, a healthcare industry consulting firm.

Ed earned his BA from the University of Michigan and his MBA from the Wharton School of the University of Pennsylvania. Ed is married, has three children, and resides in Narberth, PA.