IMA Problem Solver
For quantitative projects, IMA draws from a toolbox of advanced statistical techniques to address:
- Positioning and Branding
- Demand Driver Estimation
- Market Segmentation
IMA’s advanced statistical techniques include:
- Static and Dynamic Derived Importance
- Perceptual Mapping
- Maximum Difference Scaling (MaxDiff)
- Factor Analysis
- Monadic and Polyadic Experimental Designs
- Discrete Choice
- Conjoint
- Multiple Linear Regression
- Logistic Regression
- Cluster Analysis
- Discriminant Analysis
- Advanced Statistical Sampling Methods
