IMA Problem Solver


IMA applies a variety of time tested and innovative qualitative techniques such as:

  • Laddering

  • Projective Techniques

  • Mind Mapping

  • Collaging

  • Hitting the Mark/Bull’s Eye

  • Sorts

  • Word Bubbles

  • Metaphorical tools (e.g., personification)

  • Consumer panels

  • Two Way Focus Groups