IMA Contributor


IMA actively publishes and plays a role in industry organizations

Industry Organizations

Laura Cusumano, Director: Executive Committee Member, St. Louis College of Pharmacy, Board of Trustees
Member, PMRG Program Committee

Published Articles

The Devil is in the detailing?
By Patti Kaiser.
Quirk’s Marketing Research Review:  October 2011

What can Web do for you?
By Andrew D. Cutler, Ph.D.
Quirk’s Marketing Research Review:  January 2011

How Big Pharma is Misusing Qualitative Marketing Research
By Laura Cusumano
Quirk’s Marketing Research Review:  April 2010

How to Put Qualitative Respondents at Ease
By Gwyn Gibbs
Quirk’s Marketing Research Review:  December 2009

Pharma's a Battlefield: Why Companies Should Spend, Not Skimp on Market Research
by Andrew D. Cutler, Ph.D.
Quirk’s Marketing Research Review:  November 2009

What's the Real Story?
by Ed Siebert
Quirk’s Marketing Research Review: December 2006

What Makes a Detail Aid Effective
by Andrew D. Cutler, Ph.D.
Product Management Today: February 2006

Five Factors to Consider When Choosing the Right Market Research Agency
by Laura M. Cusumano
Product Management Today, September 2005

Striving for Customer Intimacy
by Ed Siebert
Product Management Today, December 2004

Is Your Company Pushing To Hard?
by Andrew D. Cutler, Ph.D.
Marketing Health Services, Spring 2004

Bring It To Life
by Ian Fureman
Quirk's Marketing Research Review, December 2003

Working Smarter: Partnerships with Marketing Research
By Laura Cusumano and Ed Siebert
Pharmaceutical Executive, May 1998

IMA Newsletter: IMA Links

The IMA newsletter, IMA Links, is issued by email three times a year.  The objective of the newsletter is to highlight a research topic or technique and update our clients on enhancements in our services and the IMA team.  Previous and current issues can be accessed below. 

IMA Links Newsletter Spring 2008
IMA Links Newsletter Fall 2008
IMA Links Newsletter Spring 2009
IMA Links Newsletter Spring 2010
IMA Links Newsletter Spring 2011
IMA Links Newsletter Fall 2011