Patti Kaiser
Project Director

Patti has several years experience conducting primary marketing research and analyzing secondary marketing research data. Since joining IMA, Patti has specialized in qualitative data analysis, report writing and telephone interviewing. She has worked on projects involving several different therapy areas, including asthma, depression, migraine, oncology, nephrology, anemia and Parkinson’s Disease.
Prior to joining IMA, Patti spent six years at TV Guide, where she worked in the Edition Management department. There, she was responsible for the content of TV Guide’s regional editions in the northeastern U.S. This work involved constructing regular reports on television viewership and magazine circulation using data from A.C. Nielsen.
Patti worked for two years on the ESPN Sports Poll with TNS Intersearch in Horsham, PA. With the Sports Poll, Patti was responsible for providing clients with data from both the nationally syndicated poll and custom research projects.
Patti received her B.A. from Indiana University. She recently relocated to Northridge, California with her husband and daughter and her son is a student at the University of Connecticut.