Gwyn Gibbs
Senior Project Director

Gwyn Gibbs, Senior Project Director, brings exceptional qualitative research skills and strategic thinking to IMA’s clients. Gwyn specializes in a variety of qualitative research techniques ranging from focus groups and in-depth interviews to ethnography and storytelling. Prior to joining IMA, Gwyn was a Project Manager at Sensory Spectrum, Inc., a consulting firm specializing in understanding the sensory experience for industry, academia and government. Leading qualitative research and consumer panel workshops for major corporations in the foods, beverages, personal care products, fragrance and pharmaceutical categories, Gwyn designed and conducted domestic and global qualitative studies specifically in product development/improvement, consumer trends prediction, branding research and sensory evaluation.

With certificates from RIVA’s Market Research Training Institute and IPEC’s Life Coach Training Institute as well as work with Thinkx’s creative problem solving programs, Gwyn has a dynamic and innovative approach to conducting in-depth interviews, moderating focus groups, and sourcing, training and facilitating consumer panels with diverse populations.

Early in her career, with over ten years of counseling and human resource work in various settings, Gwyn enhanced her skillfulness in understanding human behavior. Later, she gained extensive knowledge and expertise in the pharmaceutical industry at Hoffmann La Roche with involvement in their Sales Training and Pharma Development Regulatory efforts.

Gwyn earned her Masters Degree in Behavioral Science from Kean University and her Bachelors of Arts degree at Montclair State University. She resides in Montclair, New Jersey and spends her free time relaxing at her favorite yoga studio or rooting for her favorite New York sports teams.