Andrew D. Cutler, Ph.D.
Principal

Drew has over fifteen years experience as a medical and consumer market researcher. Since joining IMA in 2001, Drew has conducted thousands of in-depth interviews, both in-person and by telephone, and has moderated numerous focus groups.

During his tenure at IMA, Drew has gained valuable experience conducting qualitative research with physicians, other health professionals, and consumers, both domestically and globally. Drew has particular expertise in hematology/oncology, infectious disease, respiratory, neuro-health, dermatology, and cardiovascular medicine. His projects have included extensive message testing, concept testing, detail aid research, knowledge/attitudes/practices studies, journal ad testing, and packaging research, as well as a variety of custom projects exploring the market potential of new products and pharmaceutical compounds.

After receiving his B.A. from the University of Pennsylvania and his Ph.D. in Social Psychology from Princeton University, Drew begin his career at Gallup & Robinson, Inc., where he managed a wide variety of advertising research projects in the pharmaceutical, automotive, and health & beauty industries. Drew later worked for the syndicated research division of Roper Starch Worldwide, Inc., where he specialized in providing consumer- trends information and analysis to his Fortune 500 clients.

Drew has written many published articles on a variety of topics pertaining to marketing and marketing research. A graduate of the RIVA Moderator Training School, Drew is an expert moderator who prides himself on tailoring his research methodologies to meet the individual needs of each client. When possible, Drew draws from his background in psychology to employ projective techniques that substantially enrich research findings.

Drew resides in Philadelphia, PA. In his spare time he enjoys biking on the Valley Green trail and exploring cultural attractions in the Philadelphia area.