Laura Cusumano
Director

Laura has 25 years experience in marketing research, analysis and consulting in the pharmaceutical industry. At IMA, she provides strategic guidance on project design, analysis and actionable recommendations, and builds on the personalized client focus that IMA has firmly established in the industry.

Prior to joining IMA, Laura was a Senior Consultant at The Mattson Jack Group/KANTAR, working in a variety of analytical projects and therapeutic classes. In 1990, Laura joined GlaxoSmithKline as a Senior Marketing Research Analyst responsible for the launch of Zofran® and was also part of the Zantac® team. Laura then spent three years at headquarters in London as Manager of Business Analysis. Her role focused on developmental compounds and included international research and forecasting responsibility in several therapy areas including diabetes, cardiovascular, and HIV. In addition, she played a key role in directing the approach and communication of the secondary data to senior management, and an initiative for a company-pricing database.

After returning to the United States, she was the Manager of Health Systems Marketing Research, a newly created group responsible for customer channel research and analysis. Laura was then promoted to Director of Marketing Research, leading an organization of approximately 50. In this role she initiated new approaches to research and training. After the birth of her son, she resigned. Laura has BS in Nutritional Sciences from Purdue University, an MS in Nutritional Sciences with a minor in Pharmacology from Cornell University and an MBA from Duke University.