|
Ed has 20 years experience in the healthcare and pharmaceutical industries. In 1994, Ed co-founded IMA with the goal of bringing a customer intimate marketing research and consulting firm into the pharmaceutical industry.
| |
|
Ian has over 20 years of academic and marketing research experience. During his years at IMA, he has conducted projects in multiple therapy areas, including nephrology, oncology, allergy, asthma, psychiatry, gastroenterology, cardiology, organ transplantation, and HIV/AIDS.
| |
|
Drew has over fourteen years experience as a medical and consumer market researcher. Since joining IMA in 2001, Drew has conducted thousands of in-depth interviews, both in-person and by telephone, and has moderated numerous focus groups.
| |
|
Laura has 25 years experience in marketing research, analysis and consulting in the pharmaceutical industry. At IMA, she provides strategic guidance on project design, analysis and actionable recommendations, and builds on the personalized client focus that IMA has firmly established in the industry.
| |
|
Gwyn brings exceptional qualitative research skills and strategic thinking to IMA’s clients. Gwyn specializes in a variety of qualitative research techniques ranging from focus groups and in-depth interviews to ethnography and storytelling.
| |
|
Patti has several years experience conducting primary marketing research and analyzing secondary marketing research data. Since joining IMA, Patti has specialized in qualitative data analysis, report writing and telephone interviewing.
| |
 Michael Kay
Senior Marketing Research Analyst
Michael brings strong analytical and writing skills and project experience to IMA. Prior to joining the organization, Michael facilitated the creation of computer-based examinations for state regulatory agencies as a Content Development Editor at Promissor, a global professional licensure and certification company.
| |
|
Kristine brings a wealth of domestic and international field knowledge and experience to IMA. Kristine specializes in fielding and managing global research projects utilizing qualitative, quantitative, and Internet-based research solutions.
|
|
 Matt Sperling
Director of Quantitative Services
Matt formed Market Research Solutions, LLC in 2007 and as a collaborative partner to IMA, brings extensive experience working with internal and external client teams to assess, design, and implement quantitative market research across various industries.
|
|
| |
Ed Siebert
Gwyn Bartschat
