IMA Colleague


Knowledgeable

– adjective. Possessing or exhibiting knowledge, insight, or understanding; intelligent; well-informed; discerning; perceptive.

Our people are IMA’s most important asset.  While some marketing research firms focus on processes and procedures, IMA focuses on creating the team to best support our clients. Our senior level professionals draw on diverse backgrounds and experiences to address our clients’ needs and consistently provide the highest-quality, customized solutions for insights and direction.  

Peace of Mind

– noun. The absence of mental stress or anxiety.

Everyone at IMA knows that our clients’ daily lives are filled with pressure, competing demands, and tight budgets. Working with IMA affords our clients peace of mind by creating a marketing research experience free of stress and anxiety. By leveraging our understanding of marketing research and our clients’ business needs, IMA provides a fluid and seamless research engagement. From early information mining to final presentation, IMA’s senior level researchers provide continuity and consistency that allows our clients to focus on the other business issues and challenges they face. Our adaptive and accommodating focus further encourages our clients to return to us, time and time again.

I am so happy to work with you. You make this so easy. I think of a question and then you ask it. I do not worry. Marketing Manager, LifeCell Corporation

We couldn’t ask for a more thoughtful and flexible partner on the other side of the glass.
Marketing Research Manager, GlaxoSmithKline

Immersion

– noun. State of being deeply engaged or involved.

Our goal at IMA is to be consultative and collaborative so we can cultivate relationships that give us a greater understanding of our customers’ business needs, so that we can, in turn, provide insightful results that help in decision making.  At IMA, we believe the only way to accomplish this goal is to immerse ourselves in our clients’ business issues, markets, and challenges.  This immersion enables IMA to provide more value to our clients.  We help our clients identify, address, and conquer the challenges they face in today’s dynamic marketplace. Through an interactive team approach, we deliver insight and practical solutions that enable our business partners to meet the needs of their customers.

You demonstrated some of the best qualitative interviewing skills and techniques I have ever observed in my 30+ years in the business. You placed respondents at ease, spent more time listening than talking, and asked penetrating questions that gave valuable insights into consumer purchasing behavior. You deftly wove different kinds of interviewing methods in the conversations (e.g., projective and non-projective techniques) with respondents that not only added variety to the interview, but also magically engaged the respondent emotionally in the dialogue. Director, Consumer Insights, Brunswick Corporation

THANK YOU for a job well done on the study. The recruitment was a nightmare especially with all the legal constraints and the study itself was quite a challenge especially having to explain a complicated program to all the respondents. Despite all the headaches, you stayed focused and provided us the study results that have helped us with clear guidance not to roll out the program. I enjoyed working with you and look forward to other project that we can collaborate on.
Senior Manager, Marketing Research, Celgene Inc.