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Customer Intimacy

Our clients say that it is our business philosophy and experience that differentiates us from other firms. Our goal is to be a customer intimate company, and according to our clients, we achieve that goal every single day. It is through our energy and enthusiasm that we can make a commitment of customer intimacy and superior performance to you.

ImageEveryone at IMA is dedicated to evaluating and delivering what you, our business partner, need and want. We do not pursue one-time transactions. Our goal is to cultivate relationships. It is this close relationship and intimate knowledge of your business that enables us to provide results that can help you in decision-making. We realize that every situation is unique and dynamic. Because of that, we built our company around a model that makes it possible for us to respond intelligently and quickly to your marketing issues, while still maintaining high quality, personal service.

ImageResults, Results, Results

IMA's research findings and actionable recommendations have played a key role in the life cycle of many brands and services.

For example, our research helped one client determine which professional and consumer advertising concepts to select for its new smoking cessation product. The ads achieved national recognition and awards, and the brand has been highly successful.

IMA also has been a major research consulting partner with another pharmaceutical company. During the four years that IMA has worked with the brand team on multiple promotional research projects, the brand's sales have grown faster than the sales of any other product in its class.

Client List

Abbott   Alexion
Amgen   Astellas
AstraZeneca   Biogen Idec
Brunswick   Celgene
Covidien   Cubist
Endo Pharmaceuticals   Genentech
GlaxoSmithKline   Janssen
McNeil   Merck
Millennium   Novo Nordisk
Olympus   Ortho-McNeil
Ortho-McNeil   Prometheus
Roche   Schering Plough
Talecris   TAP Pharmaceutical Products Inc
Ther-RX   Vertex

 

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