Our Mission

Founded in 1994, Integrated Marketing Associates (IMA) is a group of highly experienced, marketing research advisors. IMA’s professionals are knowledgeable as well as flexible and caring, making us easy to work with. At IMA, we effectively execute our clients’ projects and ensure their peace of mind throughout the entire research process.

This outcome is invaluable in developing my credibility and ability to add value to the organization moving forward.  Sincere thanks for your leadership in driving the success of this project.

Senior Manager, Alexion Pharmaceuticals

 

Our Relationships

Our clients continue to work with IMA year after year, and tell us that they select IMA because we:

• Understand their overall business issues and unique project

• Deliver deep insights and strategic direction

• Provide a worry-free process

IMA exceeded our expectations. Their team spent the time necessary before the project to understand our product, market, and business issues. During the research they probed and gained insights to help us further develop our business planning. I will definitely engage IMA again for future research needs.

CEO, Pearl Therapeutics

 

 

Our People

Our people are IMA’s most important asset.  While some marketing research firms focus on processes and procedures, IMA focuses on creating the team to best support our clients. Our senior level professionals draw on diverse backgrounds and experiences to address our clients’ needs and consistently provide the highest-quality, customized solutions for insights and direction. 

You and your team have been very helpful in providing crucial results and insights along the way. Much of this information has already been incorporated into the production of the new materials.

Manager, Market Research, Novo Nordisk